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阿迪达斯“集结原创” Adidas“Original Superstar”

简介:
2015年8月,英杰再次受到Adidas邀请,与陈奕迅以及VJ Mian,李天伦两位艺术家一起,为品牌“Original Superstar”系列活动拍摄宣传片,并绘制作品《冲破荆棘》。
此次创作主要想表达一种打破传统的原创精神。他认为,刚开始做原创时,总会有很多不同的评论,甚至是抨击与讽刺。此时我们应该屏蔽外界的声音,听从内心的想法,只有这样,才可能成就更伟大的创新。就像这只黑色的狮子,冷静、专注,不被任何外界的因素所影响,越过布满荆棘的丛林,成为森林里的“Superstar”。

 

Introduction:
In August 2015, Yingjie was invited by Adidas to shoot a promotional video for the "Original Superstar" project, together with Eason Chan and two artists, VJ Mian and Li. He also painted the work “Through the Thorns” for this project.
This work mainly wants to express a kind of original spirit that breaks with tradition. He thinks that at the beginning of being original, there will always be a lot of different comments, even criticism and satire. This is when we should shut out the outside world and follow our hearts. Only in this way can we bring forth greater ideas. Just like this black lion, which is calm, focused and not affected by any external factors, will go through the jungle full of thorns and become a "Superstar" in forests.

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