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Project

天猫“以国为潮” Tmall “China Style”

简介:
2018年6月,受天猫邀请,英杰为其“618理想生活狂欢季”中的“以国为潮”主题创作大型画布作品《再造乾坤》,并拍摄广告宣传片。“以国为潮”是天猫针对当前国潮产品的热卖以及其广泛的影响力而推出的特别主题,旨在激发当代年轻人心中的文化认同感。
选择醒狮作为创作主题,不仅因为它独特的文化内涵,更因为在各国文化不断碰撞的今天,中国醒狮已经和中国龙一样,成为了世界级的文化符号。每逢过节,各地的唐人街都会有舞狮活动,醒狮就像一根纽带,紧紧团结着世界各地,诉说那份独一无二的民族情结。作品中的红色代表中国,黄色则代表世界各地,通过这种结合,他希望能够展现国潮的复兴以及不同文化之间的交流。


Introduction:
In June 2018, invited by Tmall, Yingjie created a large-scale canvas work "Reconstruct Universe" and participated in advertising shooting for the "China Style" project in the "618 Shopping Carnival". "China Style" is a special project launched by Tmall in response to the hot sales and widespread influence of Chinese-style products, aiming to inspire the cultural identity among young people.
Choosing lion dance as the theme, it is not only because of its unique cultural connotation, but also because it has become a world-class cultural symbol like Chinese loong. There are lion dances in Chinatown all around the world in every festival. Lion dance just like a bond, closely unite the whole world and express the special national complex. In this work, red represent China and yellow represent the rest of the world. Through such combination, he hopes to show the renaissance of Chinese style and the exchange between different cultures.

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