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麦当劳 × 巴西世界杯 Mcdonald's × FIFA World Cup Brazil

简介:
2014年,为迎接巴西世界杯的到来,麦当劳邀请了全球12位艺术家,将其经典的红色包装变为大胆、醒目的纪念版包装。这是麦当劳创立70多年来,首次在全球范围内进行包装的改观,旨在以精妙的原创街头艺术,为顾客和球迷呈现出足球盛事的美丽与激情。作为被邀请的艺术家之一,英杰为麦当劳创作了一件名为“胜利的世界”的作品。足球在绿茵球场滚动的一瞬间组成了一个彩色的地球,多彩的鹦鹉是自然与生命的象征。在足球运动面前,生命变得不平凡,这项巴西世界杯足球体育盛事连接着全球每一个国家的欢呼声。

 

Introduction: 
In 2014, with the coming of the World Cup in Brazil, McDonald's invited 12 artists from around the world to transform its classic red packaging into bold and striking commemorative versions. This was the first time in more than 70 years history that McDonald's changed its packaging around the world, aiming to bring the beauty and passion of football to customers and fans with exquisite original street art. As one of the artists invited, Yingjie created a work for McDonald's named "World of Victory". The football rolling in the football field and form the colorful earth. The colorful parrot is a symbol of nature and life. Life is not ordinary in front of football, the World Cup in Brazil is a football event linking the cheer of every country in the world.

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